Lina Kostenko Becomes Brand Ambassador for Gasanova in Collaboration with Solo for Diamonds
Ukrainian poetess and a national icon, Lina Kostenko, has taken on the role of brand ambassador for the prestigious Ukrainian fashion brand Gasanova.
This partnership forms part of a larger cultural project in collaboration with the jewelry company Solo for Diamonds, aimed at promoting Ukrainian culture and traditions through modern fashion contexts.
Gasanova’s co-founder and designer Elvira Gasanova announced this news on her official Instagram, emphasizing that Kostenko embodies the cultural heritage, strength, and beauty of Ukraine.
She highlighted that the poetess’s participation in the campaign symbolizes the preservation and transmission of the national culture code across generations.
As part of this initiative, Kostenko appeared in a short video reading her poem “By the way.” She was pictured in a classic black trench coat by Gasanova complemented with a brooch from Solo for Diamonds.
Gasanova stressed that figures like Kostenko embody the Ukrainian soul and values that are central to her high jewelry collection, designed to preserve cultural legacy.
She added that this collection aims to pass down values of love, memory, and national dignity.
Earlier, Lina Kostenko was recognized as an honorary citizen of Kyiv alongside Valeriy Zaluzhny, the former Commander-in-Chief of Ukraine’s Armed Forces, receiving a high state award for their contribution to the development and elevation of Ukrainian spirit.
Kyiv’s mayor Vitali Klitschko remarked that these prominent individuals serve as moral authorities and exemplary figures for all residents of the capital and the country as a whole.