Apple Seeks Strategic Partner with Google to Develop New Siri Powered by Gemini AI Technology

Chas Pravdy - 23 August 2025 07:25

Tech giant Apple is actively working to enhance its virtual assistant Siri, aiming to significantly improve its capabilities and stay competitive in the rapidly evolving field of artificial intelligence.

According to sources, Apple is considering a collaboration with Google to access a powerful “brain” for the new generation of Siri, based on the Gemini AI model.

This move indicates a strategic shift by Apple to establish a stronger foothold in the advanced digital assistant market and reduce its lag behind leading competitors.

Currently, negotiations are in the early stages, but promising results could see the updated Siri launched as early as next year.

Bloomberg reports that Google has begun training a special Gemini model designed to operate on Apple’s servers, reflecting broader efforts by the Cupertino company to close the gap in generative AI technology.

Additionally, Apple is not limiting itself solely to Google; the company also holds consultations with OpenAI and Anthropic to potentially integrate their models, such as ChatGPT or Claude, into Siri.

The final decision on choosing a partner has yet to be made, but the situation is developing rapidly.This initiative aims not only to boost Siri’s personalization and functionalities but also to deepen its integration within the Apple ecosystem.

Meanwhile, delays in Siri’s development caused by technical challenges prompted Apple to reconsider its plans.

Originally scheduled for a spring 2025 release, the update was postponed due to technical difficulties.Amid these changes, leadership shifts occurred: John Giannandrea, head of AI, was taken off the Siri project.

Currently, the project is overseen by software chief Craig Federighi and Vision Pro head Mike Rockwell, who are open to incorporating external technologies.

Apple’s CEO Tim Cook highlighted the importance of AI during a recent employee meeting, emphasizing that while Apple does not always lead the market initially, its products are ultimately recognized for their quality.

Cook also announced significant investments in AI, indicating the company’s strong intent to become a leader in the field in the coming years.

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