White House Officially Launches TikTok Account to Communicate Donald Trump’s Messages
On Tuesday, the Biden administration took a significant step in the realm of information policy by launching an official TikTok account.
This move is part of a broader strategy to disseminate the messages of President Donald Trump, who aims to utilize the platform to engage with younger audiences in the United States.
The @whitehouse account was created on this day and already garnered substantial attention from users.
The initial video features footage of Trump declaring: ‘I am your voice,’ with a caption stating: ‘America, we’ve RETURNED! What’s new, TikTok?’ This symbolic action signals the administration’s efforts to reach out to the youth through diverse digital channels.
Meanwhile, concerns are growing among legislators about the security of American user data, fearing it could fall into the hands of the Chinese government.
In this context, Trump is actively working on an agreement that would see American investors buy out the Chinese parent company ByteDance’s assets.
Over recent years, over 600 accounts have been identified on TikTok that spread disinformation about Ukraine, highlighting security issues and influence operations linked to the platform.
Previously, U.S.
intelligence officials warned that TikTok’s owners might be controlled by the Chinese government and could be used to sway public opinion in the U.S.
The creation of the @whitehouse account on TikTok symbolizes efforts by the administration to communicate Trump’s achievements to a broad audience, even through platforms that have raised security concerns.
Furthermore, Trump continues to actively use his profiles on Truth Social and X to maintain communication with supporters.
Legislation enacted in 2024 required TikTok to cease operations in the U.S.
by January 19 unless ByteDance sells its American assets or demonstrates significant progress.
However, prompted by political considerations, Trump chose not to enforce this requirement, extending deadlines multiple times—initially to April, then to June, and finally to September 17.
These extensions drew criticism from some members of Congress who believe that the administration is ignoring laws and national security issues related to Chinese control over TikTok.
Experts suggest that the establishment of an official government account on TikTok may indicate Trump’s willingness to let the platform operate beyond the legal deadlines, emphasizing that security and control issues remain highly pertinent and that TikTok will continue to be at the center of U.S.
political discourse.